Reading posts, liking posts, commenting on posts, following blogs … all of this takes time. Because time is precious, I’ve got to be smart about where and how I spend it. So I asked myself, “What key traits do I look for in a blog or blog post?”
1 − Purpose
Before following a blog, I like to know whom I’m connecting with: Who are you? What’s your vision? Why this blog?
For me, the “About” page can be a deal breaker; if I find generic content in an About page, I tend to get irritated and leave (confession is good for the soul).
2 − Authenticity
Authenticity is a game changer when deciding to follow a blog. I’m drawn to bloggers who keep it 100 in their blog posts and commentary section. I have tremendous respect for bloggers who show interest in their readers by responding to comments and engaging in dialogue. Such people are downright personable and approachable.
3 − Enticing blog post title or photography
You had me at the title. Sometimes all it takes to get me hooked on a blog post is a fantastic title or breathtaking photography. The first few sentences of a blog post are also important for gauging whether I’ll continue reading or click “X.”
4 − Inspiring, challenging content
The bloggers I tend to follow are those who have something insightful to say, and it shows in their blog posts. Their content is intelligent, witty, and thought-provoking. It inspires me to write better and do better.
Shh — Don’t tell anyone, but I also weed out blog posts based on their word count: I’m intimidated by anything > 750 words.
5 − Personality
Blogs have personality, after all there is a real person behind that monitor. Personality can be expressed through:
- A playful and relaxed voice or writing style
- Fun images or photos
- Telling sincere, engaging stories
I’m more likely to follow a blog or “Like” a blog post that leaves me feeling blessed, encouraged, and knowledgeable.
6 − Passion
Passion oozes. It’s infectious. It’s attractive. It’s motivating. It drives me to click “Like” or “Follow.”
7 − Consistency
If I’m going to invest my time following a blog, I’ve got to feel like the blogger is committed, at least for a little while. It can be disappointing to be wooed in by the charm and content of a blog only to realize after a couple of weeks that it’s no longer active, and without a goodbye. I find that consistent, quality content goes a long way towards building relationships.
8 − Appearance
Yes, looks do matter. I enjoy visiting blogs whose designs are clean, colorful, and inviting. A blog’s appearance is important for readability: clutter, poor color choices, and inappropriate images can tarnish a blog post, even if it contains good information.
9 − Shared interests
Iron sharpens iron right? I tend to like blog posts that resonate with me at a personal and spiritual level.
10 − Navigability
Navigability is important. I enjoy blogs that are easy to navigate; where I can quickly and easily find additional content. An organized blog with meaningful pages and a structured sidebar is attractive.
What traits would you add?
Read what others have written here.